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Specializing in
Product
Management & Product Marketing
...
with at twist
Precision Messaging
and
Edu-Marketing emphasis.
Clients we've helped:
eBay
Intel
Adidas
Network World
Cipheroptics
KeySource Bank
New River Artisans
Pleasant Green Land Development
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Product Management
Good
product managers are hard to find.
An effective product manager:
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Creates a roadmap for maximum gain
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Keeps one eye on the tech horizon
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Sniffs out business opportunities
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Is an advocate for both the customer and
the development team
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Is loved by customers
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Articulates clearly
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Create a clear vision
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Has a unique
ability to create a clear vision across multiple organizational
and customer influences.
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Product Marketing
Matching your message to your market's needs and buying
behavior
Indentifying the channel to your market
Creating Demand by:
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Educating the market
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Educating the sales force
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Educating the prospect
Product Education..
starts with ‘Why should I listen to
You’…
then ‘What’s
in it for me?’
and ‘Why should I believe
you’
Doug Hall, Meaningful Marketing
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